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There is absolutely no doubt. Network
marketing or multi level marketing (MLM) is now attracting tons of
people. The wave of new style network marketing is having an
unprecedented appeal to both professional business people and
unskilled workers. Why is this?
In the past, MLM has been dismissed as an
inferior sales distribution channel. Today, Fortune 500
corporations flock to do business through network marketing
channels with industry sales approaching $25 billion in the US and
$100 billion worldwide.
The industry, once tainted by the image of
the hard hitting, face to face salesperson, compelling you with
exaggerated promises - has grown up!
Some MLM groups have evolved into
sophisticated business systems put together with the skills of
savvy corporate leaders who have become disillusioned with the
traditional forms of earning a living. But don't be misled.
Despite being well run and effective in their strategy for the
regular distributors to run their business everything remains
simple. So simple, that ANYONE can develop their own
MLM business.
Here are a few aspects of the 'new style'
approach to network marketing and why there is a global MLM
tsunami developing:
1. Attractive business model.
Network marketing no longer has to rely on a face to face approach
to your potential customer. With the explosion of the internet,
the business can now be accomplished through effective internet
marketing techniques. The internet provides access to potentially
millions of people and you do not have to deal with a totally cold
prospect. A situation most people actively avoid!
It's now possible to reach a highly
targeted audience around the world! Better still, it's possible to
attract highly targeted traffic to your website who initiate
contact with you! Many people see this as a comfortable
environment in which to do business because the prospect of
rejection is significantly reduced.
2. Effective training and
communication tools. New technologies such as voicemail,
email, internet, cable TV, videoconferencing and teleconferencing
have enabled leaders to provide exceptional training, product
knowledge and coaching to a geographically dispersed group.
Distributors, no matter where they are in the world need not be
isolated, but rather connected to a responsive, caring network of
people.
This has launched the industry forward
dramatically because it is now possible to effectively manage a
vast network of thousands of distributors across the globe from
your home. This is a leverage previously only dreamed of.
3. Corporate disillusion.
The job market can be fickle and unstable. Managers in their
forties and fifties who have given their best efforts during their
thirties to their careers, are now looking for alternatives.
Having spent a lifetime building someone else's business, they are
ready to build their own and reap their own rewards. Network
marketing opportunities provide an inexpensive entry to establish
your own business. When worked consistently between 5-10 years the
return on a modest investment can be exceptional.
4. People are seeking work-life
balance. People long to spend quality time with their
friends and families. Many people are so busy earning a
living they are just now realizing they don't have time for
enjoying a living. This is a powerful motivator for change
which is becoming more widespread as jobs require more and more
time from us. There are few vehicles to carry people
out of the 'time trap'.
5. Flexible hours - choose your
own! Because a network
marketing business can be built around an existing schedule, it is
a perfect vehicle for busy people with other commitments to get
started in developing an alternate income stream. Once established
the business can provide a residual income that can release you
from the job market altogether.
6. A trend towards an aging
society. Many people are looking ahead and realizing that
government hand-outs will not be sufficient security for
retirement. In several western countries the number of retirees
are increasing a greater rate than the number of workers entering
the workforce. In these countries, there is a diminishing pot of
funds available to fund retirees. Network marketing offers a
residual income stream that can continue long after people have
stopped working.
So if you are looking for a vehicle which
can change the financial direction of your life, and you have
skipped over the MLM opportunities, you could be doing yourself a
disservice. It is worth pausing and taking a close
look at ethical, established MLM companies. |
